Post by account_disabled on Dec 4, 2023 8:00:00 GMT
HOW DO ADS WORK ON GOOGLE ADS AND FACEBOOK ADS? Let's now see more concretely how ads work on Google Ads and Facebook Ads. 2.1. GOOGLE ADS, FROM TEXT ADS TO VARIOUS FORMATS Since the creation of the advertising platform on October 23, 2000, Google has continued to create new formats and types of ads. On the one hand, this allows Google to better meet the expectations of Internet users, on the other hand, it gives the possibility of reaching Internet users in a multitude of ways. Although most ad formats remain text-based, advertisers can take advantage of a number of features to make their ads more attractive to online customers.
Today, advertisers can serve ads: On YouTube by favoring a video format, On Google Shopping in “product sheet” format: this allows you to highlight products and facilitate the purchasing experience for Internet users in addition to competing with Amazon stores . On the Display Phone Number List network: you will be able to broadcast animated or statistical banners as well as video formats. On the traditional search network with a textual format. type-campagne-google-ads The 4 types of campaigns offered by Google Ads in 2021 Google has even introduced ad formats tailored to the specific needs of certain types of businesses, like car manufacturers and hotels.
These formats differ from text ads and integrate visual elements such as the possibility of booking a room directly from Google, or user reviews to reinforce the quality of an establishment. example-hotel-marriott-google-ads Internet users' opinions appear on this Google Ads ad, which reassures the potential customer . No matter what you're selling or who you're selling to, chances are there is an ad format or feature that will make your products or services more appealing to your target market. Here are the ad formats available for each campaign type through Google Ads: google-ads-ad-format Ad formats available by Google Ads campaign type (Source: Google) Good mastery of the different tools is a real plus to succeed in beating your competitors: if you have little time to train, entrusting your campaigns to a Web agency is certainly the best thing to do.
Today, advertisers can serve ads: On YouTube by favoring a video format, On Google Shopping in “product sheet” format: this allows you to highlight products and facilitate the purchasing experience for Internet users in addition to competing with Amazon stores . On the Display Phone Number List network: you will be able to broadcast animated or statistical banners as well as video formats. On the traditional search network with a textual format. type-campagne-google-ads The 4 types of campaigns offered by Google Ads in 2021 Google has even introduced ad formats tailored to the specific needs of certain types of businesses, like car manufacturers and hotels.
These formats differ from text ads and integrate visual elements such as the possibility of booking a room directly from Google, or user reviews to reinforce the quality of an establishment. example-hotel-marriott-google-ads Internet users' opinions appear on this Google Ads ad, which reassures the potential customer . No matter what you're selling or who you're selling to, chances are there is an ad format or feature that will make your products or services more appealing to your target market. Here are the ad formats available for each campaign type through Google Ads: google-ads-ad-format Ad formats available by Google Ads campaign type (Source: Google) Good mastery of the different tools is a real plus to succeed in beating your competitors: if you have little time to train, entrusting your campaigns to a Web agency is certainly the best thing to do.