Post by account_disabled on Nov 29, 2023 9:26:20 GMT
That allows companies to exponentially increase profits . retention marketing Retention marketing: 5 strategies to increase profits Acquiring new customers requires a significant expenditure of resources, especially in the B2B context, and leads to results that, in the long term, lose meaning. The 15% of the most loyal customers can cover 55-70% of a company's total sales. Their satisfaction is the secret to sustainable growth. By implementing a correct retention marketing strategy, the company will be able to increase the profitability of each contact acquired. Here are five main strategies: High added value customer services Let's take Buffer for example.
A software created with the aim of facilitating the programming and sharing of content on social networks. There is a lot of competition, how can the company differentiate itself? With high level customer service! Buffer documents the progress of its happiest customers in “ Happiness Reports ” that offer detailed statistics on Web Development Services how Buffer has been able to meet its customers' needs. In this way Buffer makes its employees more responsible and shows customers the importance and seriousness that customer service has for the company. Email marketing Several studies show that email marketing has the highest return on investment among.
All viable digital marketing strategies and activities. According to the Direct Marketing Association , for example, every dollar spent on email marketing has an ROI of $41. The main reason for these numbers is the influence of this technique on customer retention. Emails allow the company to remain in the minds of customers and encourage interaction by nurturing relationships by sending new content or sending new offers. Lens.com understood the potential of this channel and used it to keep in continuous contact with its buyers by sending discounts and special offers. In this way the company has positioned itself as the first choice in the event of a repurchase.
A software created with the aim of facilitating the programming and sharing of content on social networks. There is a lot of competition, how can the company differentiate itself? With high level customer service! Buffer documents the progress of its happiest customers in “ Happiness Reports ” that offer detailed statistics on Web Development Services how Buffer has been able to meet its customers' needs. In this way Buffer makes its employees more responsible and shows customers the importance and seriousness that customer service has for the company. Email marketing Several studies show that email marketing has the highest return on investment among.
All viable digital marketing strategies and activities. According to the Direct Marketing Association , for example, every dollar spent on email marketing has an ROI of $41. The main reason for these numbers is the influence of this technique on customer retention. Emails allow the company to remain in the minds of customers and encourage interaction by nurturing relationships by sending new content or sending new offers. Lens.com understood the potential of this channel and used it to keep in continuous contact with its buyers by sending discounts and special offers. In this way the company has positioned itself as the first choice in the event of a repurchase.