Post by account_disabled on Oct 25, 2023 10:09:46 GMT
Jan AM Return to index What types of data are collected in customer data platforms CDPs ? As already mentioned, CDPs are able to contain and use very large and well diversified types of data for various processes. Data regarding the user's identity Name and surname Demographic information , such as age and gender Geographic information of location, address, city, zip code Contact information such as phone number and email Information regarding the user's presence on social media Information on the profession and the reference company User specific account information , user IDs and codes.
Descriptive data Details about the user's career and CV, level and seniority, and earnings Information about the user's lifestyle , such as their possessions house, car, pets Information about the user's family and marital status Information about his hobbies Behavioral information Information on transactions number and type seo expater bangladesh ltd of purchases, any return of goods or exchange of goods, number of carts abandoned at checkout, RFM analysis recency, frequency and monetary value analysis Information on email communications , opening messages, clicking on CTAs call to action , replies Information on online activities , requests, engagement, clicks and viewing of pages and products Information deriving from customer service operations.
Qualitative information Information on the reasons and methods that brought the user closer to our brand Customer opinions regarding our offer and our service Information about personal preferences As you can see, the information that customer data platforms CDPs are able to process is truly a lot and also very different from each other, in nature and origin. You can therefore deduce the importance of not missing a single detail, and of relying on tools designed specifically to help you always maintain control of the situation. New call to action Return to index Customer data platform a completely unified database of your customers.
Descriptive data Details about the user's career and CV, level and seniority, and earnings Information about the user's lifestyle , such as their possessions house, car, pets Information about the user's family and marital status Information about his hobbies Behavioral information Information on transactions number and type seo expater bangladesh ltd of purchases, any return of goods or exchange of goods, number of carts abandoned at checkout, RFM analysis recency, frequency and monetary value analysis Information on email communications , opening messages, clicking on CTAs call to action , replies Information on online activities , requests, engagement, clicks and viewing of pages and products Information deriving from customer service operations.
Qualitative information Information on the reasons and methods that brought the user closer to our brand Customer opinions regarding our offer and our service Information about personal preferences As you can see, the information that customer data platforms CDPs are able to process is truly a lot and also very different from each other, in nature and origin. You can therefore deduce the importance of not missing a single detail, and of relying on tools designed specifically to help you always maintain control of the situation. New call to action Return to index Customer data platform a completely unified database of your customers.